Thursday, March 24, 2011

Small Business Spotlight – Fat Ho Burgers In Texas


                          Fat Ho Burgers

This story grabs attention and was featured on a local news broadcast. Regardless of the name, someone started a small business that has gained attention and created a following.

An article titled “'Fat Ho Burgers' Opens in Texas” by Dionne Anglin and published on the MyFoxDFW website details a new burger joint in Waco, Texas. The name of the small eatery grabs your attention, but the product will be the key to them remaining in business. The second surprising thing about this new venture is that the owner is only 23-years old.

During tough economic times like these one of the options is to step out and create your own enterprise. With many negative things that could be said about young people today it is laudable to see someone giving entrepreneurship a shot.

Not everyone will be pleased with the name of the business and some may decide not to patronize an establishment with such a name, but one thing this young woman knows is how to gain attention. And as we have seen with many other situations controversy sells.

You can make up your own mind about how you feel about the name and the connotations it carries, but it could be a stroke of marketing genius, because you probably won’t forget it.

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