Google's New Algorithm Change Affects Internet Page Rankings, Ad Revenue, Visibility And Traffic

There are brick and mortar businesses that have physical locations and then there are business that exist only in cyberspace. These businesses have no stores, outlets, locations and they never close. There are not physical product to be purchased from these operations, so you may ask what do they sell? The companies sell the ability to draw eyeballs to other companies' advertisements for actual physical products or services, for that, many of them are paid handsomely. An article titled "Websites to Google: 'You're killing our business!'" by David Goldman February 25 and published on the CNN website goes into some of the issues with Googles recent change to their search process.

Why are people going to these websites, newspapers and blogs to be exposed to those ads that generate revenue if they are clicked on, they are seeking information. This is the internet at work, When you type in the search terms for the information you are seeking and press enter, results come up. The order in which those results come up means those at the top of the search results have a better chance of getting their ads clicked upon than those lower on the page or pages back in the listings. That is why where an ad revenue sharing internet content operations fight and work to rise to the top of search results.

Something happened, because the way search engines find the information you seek is to find information that contain the terms you typed into the search area. Ahah, the secret was out, write content with the search terms that are most requested, place revenue share ads on that content and see what happens. Some companies became very adept at what is called SEO or search engine optimization marketing and made a lot of money. Over time SEO marketing exploded and some of the information retrieved was of questionable value and played off other information as authority sources. Unfortunately some good writers, providers and earnest individuals were lumped in with poor quality quick-hit content and the largest search engine of all, Google, changed the way it conducted searches and everything changed. The explanation was it seeking to return better, more helpful and more original results to users which is a noble business goal. It also seems that some other good providers may have suffered collateral damage. Hopefully over time the initial change will be refined to allow other good content to rise back to the top